28/06/2020 Správca OilStore
Valvoline spustila novú marketingovú kampaň, v ktorej zdôraznila svoje osvedčenie o mazaní ako prvej značky motorového oleja, ktorá má v USA ochrannú známku. Kampaň bude obsahovať súčasnú verziu svojho ikonického loga v 60. a 70. rokoch 20. storočia.
The company was founded in 1866 when Dr. John Ellis discovered that crude oil could be distilled to produce an effective petroleum-based lubricant. The Valvoline brand was trademarked shortly afterwards and soon began using the curved words in its logo, much like the logo being promoted in the new campaign.
Valvoline has continued to progress ever since, with it constantly reinventing and innovating its lubricants, especially for the automotive sector. Among its many achievements, it developed the first blended synthetic motor oil, the first racing motor oil, and the first engine oil for high-mileage motors.
Valvoline’s chief marketing officer. Heidi Matheys, said about the new campaign:
“This campaign is about celebrating Valvoline’s place as an American original. Not only are we the first trademarked motor oil brand in the U.S., but we are also an American-owned and operated company that had a significant role in shaping the nation’s passion for cars, racing and the American road.”
Valvoline products are now of course available in more than 140 countries around the world, including many European ones. The firm’s product range is also not limited to automobilové mazivá ako motorový olej a prevodový olej – teraz zahŕňa aj priemyselné produkty ako kompresorový olej a cirkulačný olej, ako aj teplonosný olej.
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